The SEGLAR brick has changed into a worldwide feeling that is as much a part of the cultural cloth as Billund, the little village in Denmark where all this began. However the company’s progress into an industry giant wasn’t without it is reveal of setbacks and problems. One of those arrived 1942 every time a warehouse flames consumed nearly all of the gadget manufacturer’s wooden stock, leading Ole Kirk Christiansen to make a crucial decision.

This individual decided to transfer the company far from wooden lego things toys and toy vehicles, which had been their bread and butter, and move into plastic material toys. It might be a major alter for the family-owned organization, and one which was not in the beginning well received.

A correspondent noted that “plastics can never replace very good, solid wood. ” But Godtfred Christiansen persevered and started to try out new patterns that applied plastic. The first sensitive step was your introduction of this Automatic Binding Stones that gripped together in order to avoid block podiums from toppling on children.

The new Seglar bricks did not become the iconic toy that we know today till 1949. Right up until then, the interlocking stones were more of a construction model than an actual building gadget. It was also not till 1958 the fact that the satisfying hitting coupling program became a standard feature.

Throughout the 1970s, the company ongoing to broaden in production and market reach. The company added Legoland look parks into the mix and brought in more advanced pieces that were geared toward older viewers, including the Technic line of small parts such as axles, gears, redressers, and universal joints.